AJ's Take On Storytelling And Marketing

How To Use Social Media To Connect With Gen Z

How To Use Social Media To Connect With Gen Z

Generation Z, commonly referred to as “Gen Z” or “Zoomers”, are a driving and largely untapped consumer base. At 10…
Exploring The Differences Between Marketing To The Millennial Generation And Generation Z

Exploring The Differences Between Marketing To The Millennial Generation And Generation Z

The art of marketing is an ever-changing beast – there is never a one size fits all approach. This is…
Finding A Way To Make Blockchain And Cryptocurrency Shariah-Compliant

Finding A Way To Make Blockchain And Cryptocurrency Shariah-Compliant

The Islamic world has a cynical attitude toward cryptocurrency, on account that it is not Shariah-compliant, and that the money…
Five Leadership Qualities To Avoid When Hiring!

Five Leadership Qualities To Avoid When Hiring!

1. Deception The art of deception may take you to where you need to go, but it will never get…
Top 10 Leadership Qualities To Look For When Hiring!

Top 10 Leadership Qualities To Look For When Hiring!

If you type “leadership qualities” into Google, you’ll find a slew of articles arguing that practically every leadership quality is…
E-commerce Is Here To Stay

E-commerce Is Here To Stay

E-commerce has transformed how people do businesses nowadays; it has evolved over the years to meet the fast-changing needs and…
Technology Should Advance Humanity

Technology Should Advance Humanity

Technology and humans are increasingly getting entwined. With the fact that we rely heavily on technology to manage our lives…
Coaches Are Superheroes Who Will Save You

Coaches Are Superheroes Who Will Save You

Coaching is one of today’s youngest disciplines; it is one of the newer professions that have come about over the…
10 Keys You Need For A Brand Story

10 Keys You Need For A Brand Story

Do you have a deliberate brand story that gets your audience to really give a s**t about you? The article…
Do Marketing Experts Actually Exist?

Do Marketing Experts Actually Exist?

Can someone really know almost everything in these times of data and disruption? I say no. The article was first…
The Rising Popularity Of Videos In Marketing

The Rising Popularity Of Videos In Marketing

Are video-based content a must for your business since they return better engagement rates? The article was first published on…
Should You Diversify Your Marketing Approach?

Should You Diversify Your Marketing Approach?

The answer is YES, but the real question is how to go about executing it effectively. The article was first…