AJ'S TAKE ON STORYTELLING AND MARKETING
Generation Z, commonly referred to as “Gen Z” or “Zoomers”, are a driving and largely untapped consumer base. At 10…
The art of marketing is an ever-changing beast – there is never a one size fits all approach. This is…
The Islamic world has a cynical attitude toward cryptocurrency, on account that it is not Shariah-compliant, and that the money…
1. Deception The art of deception may take you to where you need to go, but it will never get…
If you type “leadership qualities” into Google, you’ll find a slew of articles arguing that practically every leadership quality is…
E-commerce has transformed how people do businesses nowadays; it has evolved over the years to meet the fast-changing needs and…
Technology and humans are increasingly getting entwined. With the fact that we rely heavily on technology to manage our lives…
Coaching is one of today’s youngest disciplines; it is one of the newer professions that have come about over the…
Do you have a deliberate brand story that gets your audience to really give a s**t about you? The article…
Can someone really know almost everything in these times of data and disruption? I say no. The article was first…
Are video-based content a must for your business since they return better engagement rates? The article was first published on…
The answer is YES, but the real question is how to go about executing it effectively. The article was first…